Korean Re, a leading reinsurance company in Asia, is now aiming to be one of the top class reinsurers in the world

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Subject Korean Re Wins iF Design Award 2024 for its Renewed CI

Korean Re Wins iF Design Award 2024 for its Renewed CI

Korean Re won the world-renowned iF Design Award in the Communication category for its Corporate Identity (CI) renewal. The iF International Forum Design GmbH, based in Hannover, Germany, is one of the oldest independent design organizations and annually recognizes outstanding design achievements. The iF Design Award, along with Germany's Red Dot and the USA's International Design Excellence Award (IDEA), ranks among the top three design awards worldwide.

Marking its 60th anniversary, Korean Re commissioned the new CI development to Interbrand in 2023 and was awarded for the renewed CI. The CI embodies the themes of "Boldness & Lightness" in its font and has been lauded for reflecting the company's aspirations for professionalism and adaptability in risk management. According to Korean Re's representative, the new CI represents qualities that every reinsurance company aspires to achieve: professionalism and flexibility. On accepting the award, Korean Re expressed commitment to remaining a trustworthy partner for its clients through continued efforts to meet their expectations.